An Empirical Study on Changing Trends in Pharmaceutical Sector
نویسندگان
چکیده
منابع مشابه
Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies
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The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
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ژورنال
عنوان ژورنال: International Journal of Current Research and Review
سال: 2021
ISSN: 2231-2196,0975-5241
DOI: 10.31782/ijcrr.2021.131015